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Friday, February 4, 2011

Texture, texture, texture!

Here at Evolution Press we believe there is a fine line between fashion and print. Where there is form, texture, and color, there is inspiration.
Since the invitation for The Bravern’s event Fashion's Night Out uses color and texture, our client, Square Tomato, wanted a premium paper that would show off their design.  They chose 179# Crane’s Cover in Fluorescent White - a hefty cotton sheet that provides great stability for multiple press runs.  First, we laid the Spot colors down on our offset press.  Next, we debossed both sides of the sheet -including the fine texture of a woman’s scarf and the top of her couture gown- which created a voluptuous, tactile look.  The final touch came when we die-cut the card to give it its elegant, rounded corners.  It's the fine detail that makes this piece not just unique but a stand-out.







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